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Absolue L'Extrait debuts in EMEA next month.
March 23, 2012
By: TOM BRANNA
Editor
Using technology developed around rose stem cells, Lancôme is calling Absolue L’Extrait a “miracle” cream. The cream will debut in April in Europe, Asia and the Middle East. It will be carried in the U.S. beginning in June in 90 sales points, mainly Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, and online. In the US, the 50ml will retail for $350. The technology revolves around the Lancôme Rose, which was created in 1973 and is the emblem of the Lancôme brand. The r...
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